After Party Studios produced a multi-influencer campaign for VOXI, a mobile network for under 25s. The campaign was launched to promote the launch of VOXI's new Endless Video Pass, and centred around three Influencers – Callux, Caspar Lee, and Oli White – going head to head to see who could get the most audience recreations of their unique challenges. A great portion of the audience got involved, sending in their versions of each of the pranks, but in the end Callux came out on top. As a prize, VOXI donated £10,000 to the Teenage Cancer Trust, a charity of Callum's choice.
I CAUGHT A FOOTBALL FROM 400FT - Callux
For Callux's challenge, he threw objects at his friends at random moments in the day, secretly filming it, and seeing if they caught them.
SPOONING MY ROOMMATE PRANK - Caspar Lee
Caspar's challenge involved spoons. Lots of them. But not spooning in the sense you may know – he had to place spoons on people, as many of them for as long as possible, without them realising.
ULTIMATE STICKER CHALLENGE - Oli White
Oli used the stickers from the VOXI campaign in his challenge, which he covertly had to stick onto his friends before they noticed.